MISSION

We are committed to help every child and teenager stay true to themselves and express them boldly while nurturing confidence and inner freedom at every stage of growing up.

Our clothing is a symbol of freedom, comfort and diversity that inspires teenagers for responsible consumption. We deeply understand the desire and vital need of each one to find themselves — to understand who I am, what I look like and what I want to show and convey to the world. We respect every personality on this way and value their views and inner freedom that has to last despite rules life has to offer.

Our clients — generation Alpha — are bold, courageous and creative people that are born in technology era. They value social connections and meanings, care about environment and advocate for equality. They shape a confident future full of possibilities!

We profoundly support social initiatives aimed at preserving the environment and equality in society. Each one of our products is a step forward on the way to fairer and more open world. We truly believe that responsible manufacturing will help to establish a secure future for everyone.

In manufacturing of our clothing, we stand by new technologies and use innovative approaches. Prints of our flagship models are designed with the use of AI to allow for uniqueness and original look of every coat.

Our interaction with you is an open and sincere dialogue that helps us all to build a community of caring people.